Our DNA

WOWOW reflective wear has a DNA that is rooted in over 15 years of experience in the industry. It all began with the personal journey of Peter Lievens, who had a vision to create a brand that prioritized safety on the road. Today, WOWOW is the most trusted brand in the market for fluorescent and reflective items, with roots in Belgium and a presence across multiple European countries.

Our brand is built on the foundation of quality, safety, and innovation. We are constantly pushing the boundaries to create new and improved products that meet and exceed industry standards.

We believe that safety on the road should never be compromised, which is why all our products are certified to the highest level.

Why our brand should be your partner in visibility

At WOWOW, we are passionate about promoting safety on the road and making sure that everyone can be seen. With our range of reflective wear, you can be sure that you’re investing in a product that is not just stylish but also safe and reliable.

Certified Products

At WOWOW, we prioritize safety above all else. That’s why all our products are certified to the highest level of safety standards. Our commitment to quality has earned us a reputation as one of the most trusted brands in the industry.

Trendy Visibility

We believe that safety doesn’t have to come at the cost of style. Our range of reflective wear is designed to be both functional and fashionable, with trendy designs that allow you to stand out while staying safe.

In-House Designs

We take pride in creating our own designs in-house, ensuring that each product is unique and meets our high standards. Our team of experienced designers is dedicated to creating products that not only look great but also provide maximum visibility.

Innovative Designs

At WOWOW, we are constantly pushing the boundaries of innovation to create new and improved products that offer the highest level of safety and visibility. From reflective jackets to vests, ankle and wrist bands, and more, we are always striving to develop new products that cater to your needs.

Brands and subbrands
of WOWOW - Structure

Under the WOWOW reflective wear umbrella, we have several sub-brands, including Urban, Kids, RaceViz, and RunViz. Each of these sub-brands is designed with a specific audience in mind and offers a range of reflective wear that caters to their unique needs. We have:

Urban Collection – Stay safe and stylish on the road with our urban collection

Our Urban collection is our largest range of products, designed for daily use by commuters and those who enjoy cycling, electric bikes, speed pedelecs, steps, walking, and more. With stylish designs and high visibility, our Urban collection is perfect for anyone who wants to stay safe and visible while on the move.

Kids collection - Protect your little ones with style - Our Kids Collection shines bright!

Our Kids collection offers a range of reflective wear designed specifically for children. With different designs for different age groups, our Kids collection is perfect for parents who want to keep their children safe and visible on the road.

RaceViz collection – Stay ahead of the pack with RaceViz – designed for race bikes.

Our RaceViz collection offers technical bodywear for those who love to ride on their race bike. This collection is designed for serious cyclists who want to maximize their visibility while also having high-quality technical clothing for their performance

RunViz collection – Stay seen and stylish on your daily run with our RunViz collection.

Finally, our smaller range of RunViz products is perfect for runners who want to be visible during their daily or weekly run. With reflective wear that is both functional and fashionable, our RunViz collection is perfect for anyone who wants to stay safe and stylish while on the move.