WOWOW reflective wear has a DNA that is rooted in over 15 years of experience in the industry. It all began with the personal journey of Peter Lievens, who had a vision to create a brand that prioritized safety on the road. Today, WOWOW is the most trusted brand in the market for fluorescent and reflective items, with roots in Belgium and a presence across multiple European countries.
Our brand is built on the foundation of quality, safety, and innovation. We are constantly pushing the boundaries to create new and improved products that meet and exceed industry standards.
We believe that safety on the road should never be compromised, which is why all our products are certified to the highest level.
At WOWOW, we are passionate about promoting safety on the road and making sure that everyone can be seen. With our range of reflective wear, you can be sure that you’re investing in a product that is not just stylish but also safe and reliable.
Our RaceViz collection offers technical bodywear for those who love to ride on their race bike. This collection is designed for serious cyclists who want to maximize their visibility while also having high-quality technical clothing for their performance