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Who is Wowow?

Anyone who is cycling, running or walking knows the liberating feeling of the outdoors, the pleasure of physical exertion and is aware of his environmentally friendly choice of travel.
But he is also aware of the danger of an increasingly crowded environment and the risk of not to be seen and to be involved in an accident.

For more than 15 years, the Belgian company WOWOW EUROPE has been making people visible on the road, and this in a trendy way. What started as a personal project of the manager Peter Lievens, has grown into a multinational company and market leader in this segment.

The brands Wowow, RaceViz and RunViz guarantee high quality and certified products, and offer very attractive jackets, vests, gloves and accessories for a very wide target group.
All designed in the home base in Aalst and spread all over Europe.

The products of Wowow are, where possible, standardized according to the European standards for personal protective equipment. This provides the assurance for the user that he is purchasing a quality product guarantees optimal visibility, both during the day and in the dark.

Want to know more?

Fashionable safety.

At Wowow we do not only want you to be seen, but that you love to be seen! Clothing and accessories with an eye for styling and details.

Every Wowow product is designed in-house.

Our own design department produces numerous novelties every year, and manages
the entire process from brainstorming to production.

Innovative.

Constant innovation in materials and printing technology is the driving force of our product development.

High quality.

When choosing our materials and finish, we always opt for sustainability.

Tested by our users.

So many people on the road, so many different stories and experiences.
Get informed, get inspired and get to know our ambassadeurs.

Controlled Production facilities.

We select our production facilities very carefully, and demand a yearly audit and BSCI report.

Excellent customer support.

Our client are not just numbers and our people of Customer Service are only satisfied when our clients are.